Perfect Sense Energy partnered with Munro Agency to drive registrations and re-engage dormant leads through a targeted webinar marketing campaign. From landing page to follow-up, we delivered end-to-end support that turned an educational event into a lead-generation win.

About Perfect Sense Energy

Perfect Sense Energy is a commercial energy solutions provider helping UK organisations reduce costs and carbon through solar, storage, and smart building technologies. With a growing portfolio and a consultative approach, they needed a way to showcase their value to both new and existing prospects — and a webinar offered the perfect opportunity.

The Challenge

While Perfect Sense Energy had a valuable story to tell, they faced a few key hurdles in making their webinar a success:

• Limited internal resources for webinar marketing
• A need to re-engage archived or dormant leads
• Desire to generate net-new leads through cold outreach
• Requirement for a seamless registration and communication journey
• Need for strategic content input to ensure the webinar delivered value and conversions

They turned to Munro Agency for full-spectrum support — from audience strategy to post-event follow-up.

Our Solution: End-to-End Webinar Marketing Support

Munro Agency delivered a comprehensive campaign that aligned brand messaging, conversion-driven creative, and a carefully timed rollout.

Landing Page – Copy, Design & Build

We created a clean, compelling landing page optimised for sign-ups, highlighting value-driven takeaways and clear calls to action.

Email & Automation Sequences

To support the funnel, we built a multi-touch email sequence, including:

• Registration confirmations
• Automated event reminders
• Post-event follow-ups with exclusive content offers

All emails were designed, written, and scheduled for maximum engagement.

Cold Outreach

We launched email and LinkedIn outreach to relevant cold audiences, tailored to the webinar’s topic and offer. Messaging was conversational and insights-led, designed to spark curiosity and action.

Lead Re-Engagement

Existing leads in various CRM stages — including archived contacts — were segmented and sent targeted invites, driving reactivation across the funnel.

Social and PR

We wrote and scheduled promotional social posts, and created media pitches to support additional visibility ahead of the event.

Partner Marketing

We also provided copy that Perfect Sense Energy’s partners could share across their own networks, extending reach further.

Content Support

We supported webinar content development, including:

• Slide deck editing and formatting
• Talking point development to ensure a smooth, persuasive delivery

Results

The webinar delivered strong results across all fronts:

• 69 sign-ups – including archived leads, qualified CRM contacts, and new cold-sourced leads
• 20 live attendees
• Re-engaged a previously stalled lead who reconnected after the event

Key Takeaways

• Strategic outreach works. Combining CRM reactivation with cold targeting produced a balanced mix of quality sign-ups.
• Automation matters. Timely communications and thoughtful reminders increased attendance and post-event engagement.
• Content is a team sport. Sales-aligned talking points and polished visuals gave the Perfect Sense Energy team confidence on the day.