How to find backlink data in Search Console

Want to see which websites are linking to yours? Google Search Console provides a free backlink report that shows your top linked pages, referring sites, and anchor text. Follow these steps to access your backlink data quickly.

1. Log in to Google Search Console

Go to search.google.com/search-console.
Log in with the Google account connected to your website.
Select the correct property from the dropdown.

2. Navigate to the Links Report

In the left-hand menu, scroll down.
Click on Links.
This opens your backlink overview.

3. Review External Links

Under the External links section, you’ll see:

Top linked pages (which pages get the most backlinks)
Top linking sites (which domains link to you)
Top linking text (most common anchor text used)

Click More under any section to view detailed data.

4. Analyse Top Linked Pages

Click More next to Top linked pages.
Review which URLs have the highest number of external links.
Identify content attracting the most backlinks.

5. Analyse Top Linking Sites

Click More next to Top linking sites.
Review the domains linking to your website.
Click on a specific domain to see which pages they link to.

6. Export Backlink Data

Click the Export external links button in the top-right corner.
Choose your preferred format (Google Sheets, Excel, or CSV).
Download the report for deeper analysis.

7. Use the Data Strategically

Identify high-authority linking domains.
Spot opportunities for relationship building.
Monitor new links and overall backlink growth over time.

What is Google Search Console

Google Search Console is a free tool from Google that helps website owners monitor and maintain their presence in search results. It provides insights into search performance, indexing status, technical issues, and backlinks. The Links report inside Search Console allows you to see which external websites link to your pages, which pages receive the most backlinks, and what anchor text is used. While it doesn’t provide as much detail as paid SEO tools, it offers reliable first-party backlink data directly from Google. This makes it especially useful for tracking your link profile over time, identifying your most linked content, and spotting unusual linking patterns. For beginners and small businesses, Search Console is an essential starting point for understanding backlink performance without additional cost.

Benefits of using Google Search Console to find backlink data

Using Google Search Console to review backlink data helps you understand your link profile, identify your strongest content, and monitor external linking trends over time.

1. Access free, reliable backlink data

Search Console provides backlink information directly from Google’s index. This means you’re seeing data that reflects how Google views your site’s links. It’s a trustworthy starting point for understanding which pages attract links and which domains are referencing your content.

2. Identify your most linked pages

The Top linked pages report highlights which URLs receive the most backlinks. This helps you understand what type of content earns links naturally, so you can replicate successful formats and strengthen internal linking to maximise SEO value.

3. Monitor linking domains and anchor text

The Links report shows top linking sites and the anchor text used. This helps you review brand mentions, assess link relevance, and identify potential outreach opportunities or suspicious linking patterns that may require further investigation.