How to create a landing page in WordPress

Creating a landing page in WordPress allows you to focus visitors on one clear goal, such as collecting leads or promoting an offer. Follow these step-by-step instructions to build a distraction-free landing page using the Classic Editor.

1. Log in to Your WordPress Dashboard

Go to yourwebsite.com/wp-admin
Enter your username and password
Click Log In

2. Create a New Page

In the left-hand menu, click Pages
Select Add New
Enter your landing page title at the top (e.g., “Free eBook Download”)

3. Select a Full-Width or Landing Page Template

On the right-hand side, locate the Page Attributes box
Find the Template dropdown menu
Choose Full Width, Landing Page, or No Sidebar (depending on your theme)
This removes sidebars and reduces distractions

4. Add Your Landing Page Content

In the main content editor box, add your headline at the top
Use the formatting toolbar to adjust heading sizes (e.g., Heading 1, Heading 2)
Add supporting text explaining your offer
Click Add Media to upload images or graphics
Insert a clear Call-to-Action (CTA), such as a button link

5. Add a Call-to-Action Button

If your theme includes button styling:

Highlight your CTA text
Click the Insert/Edit Link button
Paste the URL (e.g., signup page or checkout page)
Click Apply

If not:

Use a plugin like MaxButtons or your theme’s built-in shortcode
Paste the button shortcode into the editor

6. Remove Navigation (If Your Theme Allows)

Go to Appearance > Menus
Create a new temporary menu without links
Assign it to the page (if your theme supports custom menus per page)

Use a landing page template that automatically hides the header and footer

7. Preview Your Landing Page

Click Preview
Check layout, spacing, and links
Make edits if needed

8. Publish Your Landing Page

Click the Publish button on the right-hand side
Your landing page is now live

9. Edit the Page URL (Permalink)

Under the page title, click Edit next to the permalink
Change it to something short and relevant (e.g., /free-guide)
Click OK
Click Update to save

What is WordPress

WordPress is a content management system (CMS) that allows you to create and manage websites without needing advanced coding skills. Originally launched as a blogging platform, it has evolved into one of the most widely used website builders in the world. With WordPress, you can build business websites, blogs, eCommerce stores, portfolios, and landing pages.

The platform offers a flexible structure with themes to control design and plugins to extend functionality. Users can create pages, upload media, manage menus, and customise layouts through the dashboard. WordPress is particularly popular because it gives you full control over your website’s content and performance. Whether you’re creating a simple landing page or a complex website, WordPress provides the tools needed to design and publish pages efficiently.

Benefits of using WordPress to create a landing page

Using WordPress to create a landing page gives you flexibility, ownership, and control over your design and conversions. It’s a practical solution for businesses that want customisation without relying on third-party platforms.

1. Full Design Control

WordPress allows you to customise your landing page using themes, templates, and plugins. You can remove sidebars, adjust layouts, and style buttons to match your brand. This flexibility ensures your landing page looks professional and aligns with your wider website design without heavy development work.

2. Easy Integration with Marketing Tools

You can connect your landing page to email marketing platforms, CRM systems, and analytics tools. Plugins make it simple to embed forms, track conversions, and measure performance. This makes WordPress a strong option for lead generation and campaign tracking.

3. Complete Ownership and Scalability

Unlike some hosted landing page builders, WordPress gives you full ownership of your content and data. You can scale your landing page into a full website, add new functionality, and optimise it for SEO without platform restrictions.