Posts filed under: Content

Artificial intelligence (AI) is old news by now, but many marketers still aren’t sure what to make of it. Some, snowed under by work, are unrestrained in their artificial intelligence usage. Others are more cautious, either unsure how to use...

My colleague Kat and I recently attended the annual CopyCon conference, which this year took place at the Royal Northern College of Music in Manchester. We had a great time attending the talks and panel discussions, and meeting and chatting...

Running a business means constantly balancing strategic ambition with financial reality. Marketing often becomes one of the trickiest areas to manage effectively, especially when the need for high-level leadership clashes with limited resources. Many businesses struggle to find the right...

Have you ever Googled your name and found… well, not much? If you’re a freelancer, entrepreneur, job seeker, or just someone who wants a stronger online presence, that blank search result might feel like a missed opportunity. That’s where Google’s...

We all do it—open a browser, head to the search bar, and either search for something or type in a web address. But have you ever stopped to wonder: what actually happens when you do that? And more importantly, should...

I am the sort of person who goes home from my full day of content writing at work to write some more in my spare time. I take holidays from my full-time job as a writer to go somewhere else...

There’s this one quote I swear by as someone who writes for a living, it goes: “Writing is easy. You only need to stare at a blank piece of paper until drops of blood form on your forehead.” (I just...

Always looking for ways to strengthen our professional skills, Nhan, our Content Manager, and I headed to CopyCon, an annual conference that brings copywriters and creatives from around the country (and a few from across the pond) together to learn,...

You know what really grinds my gears? When I spend my (relatively short) attention span to understand what your software does, but end up questioning my own sanity as a copywriter. If looking at different SaaS websites is a part...

A month has flown by; Theerada updates us on her progress and reflects on lessons learned during her first month as a copywriter at The Munro Agency. How Am I Doing So Far? Hello everyone! Welcome to the fourth and...