B2B PPC sounds simple until you’re living it. Costs creep up, lead quality dips, sales complains, and you’re left defending spend with dashboards that do not match reality on the ground.
A good B2B PPC agency fixes that by tightening targeting, cleaning up tracking, and making the whole journey from keyword to meeting work harder. The best ones also tell you what they will not do, so you do not pay for busywork.
Below is a shortlist of B2B PPC agencies that have a visible paid media track record, clear service focus, and public proof of work. The Munro Agency leads the list for its B2B-first approach and practical delivery.
1. Munro Agency
Description: The Munro Agency is a B2B PPC agency that helps you turn paid media into qualified pipeline, not just clicks. You get hands-on strategy, tight targeting, and clear reporting that ties spend to outcomes. The team works across Google Ads and paid social, with conversion-focused landing page input where it affects performance.
You’ll find they’re direct about what’s working, what’s not, and what to change next. That includes improving account structure, fixing tracking gaps, and tightening messaging so your ads attract the right buyers.
If you’re done paying for traffic that never turns into sales conversations, they’re a practical partner. You’ll get a plan you can follow, plus ongoing optimisation that stays close to your revenue goals.
Who Are They For: You’re a B2B company that wants PPC to drive leads your sales team will actually follow up. You want a specialist team that stays close to performance and reporting.
Who Are They Not For: You want a brand-only agency with no focus on lead quality or pipeline. You want one-off campaign launches without ongoing optimisation.
Office Location: Glasgow, Scotland, UK
Year Founded: 2016
Team Size: 11–50 employees
Key Services: B2B PPC management, Google Ads, LinkedIn Ads, Paid social, Landing page optimisation, Conversion tracking and reporting, Demand generation
Industries Served: SaaS, Technology, Professional services, Manufacturing, Engineering, Clean energy
Case Studies: View all case studies
2. Directive
Description: Directive is a B2B PPC agency built around turning paid search and paid media into revenue and pipeline. If you sell software or a complex B2B product, they focus on demand capture, tighter lead qualification, and improving conversion paths from ad to opportunity.
You’ll usually see a structured approach: account segmentation, intent-led keywords, and ad-to-landing-page alignment. They also lean on testing and performance analysis so you can make decisions based on what’s producing opportunities, not just traffic.
Who Are They For: You’re a B2B SaaS or tech company with budget to run always-on PPC and you want pipeline reporting. You want a partner that treats PPC as part of revenue growth, not a side channel.
Who Are They Not For: You’re spending very little and need bargain management. You want a generalist agency that does a bit of everything without deep PPC focus.
Office Location: Irvine, California, USA
Year Founded: 2013
Team Size: 201–500 employees
Key Services: B2B PPC, Google Ads, Paid social, SEO, CRO, Landing pages, Demand generation
Industries Served: B2B SaaS, Technology, Cybersecurity, Fintech, Professional services
Case Studies: View all case studies
3. Brainlabs
Description: Brainlabs is a performance media agency with deep paid search capability, including large-scale PPC programmes and testing-heavy optimisation. If you’re managing multiple markets or product lines, they’re set up for complex account structures and structured experimentation.
They’re a good fit when you want PPC to sit alongside measurement, analytics, and broader performance media. You’ll get a strong focus on data and iteration, with an emphasis on what moves conversion and revenue metrics.
Who Are They For: You’re a B2B brand running PPC across regions, products, or large budgets. You want an agency that can support measurement and scale.
Who Are They Not For: You want a small, founder-led shop with minimal process. You want low-structure PPC management without testing discipline.
Office Location: London, England, UK
Year Founded: 2012
Team Size: 501–1,000 employees
Key Services: Paid search, PPC strategy, Paid social, Programmatic, Measurement, CRO, Analytics
Industries Served: Technology, Consumer brands, Finance, Retail, Travel
Case Studies: View all case studies
4. KlientBoost
Description: KlientBoost is a performance marketing agency known for PPC and conversion work that’s closely tied to landing pages and creative testing. If your PPC is driving clicks but not leads, they tend to focus on fixing the full path: ads, offer, landing page, and follow-up.
They’re also straightforward about what they’re testing and why, which helps if you need faster learning cycles. The style is practical: improve lead quality, tighten targeting, and keep creative and copy aligned to intent.
Who Are They For: You run B2B lead gen or SaaS and want PPC plus conversion support in one place. You want frequent testing and clear next steps.
Who Are They Not For: You only need a light-touch account tidy-up once a quarter. You want PPC managed with no landing page input at all.
Office Location: Costa Mesa, California, USA
Year Founded: 2015
Team Size: 51–200 employees
Key Services: PPC management, Google Ads, Paid social, Landing page optimisation, CRO, Performance creative
Industries Served: SaaS, Technology, Ecommerce, Professional services
Case Studies: View all case studies
5. Tinuiti
Description: Tinuiti operates at enterprise scale, with strong paid media capability across search, social, marketplaces, and measurement. If you need PPC to connect with wider media strategy and reporting, they’re built for that kind of integration.
For B2B teams, Tinuiti tends to be most useful when you’re coordinating multiple channels, multiple stakeholders, and detailed performance reporting. You’ll get structure, specialist roles, and process that supports scale.
Who Are They For: You’re a larger B2B business that wants PPC to connect with wider media and measurement. You have budget and internal resource to work with a bigger agency team.
Who Are They Not For: You want a small team that can move without stakeholder sign-off. You’re looking for low-cost PPC management for a single campaign.
Office Location: New York City, New York, USA
Year Founded: 2004
Team Size: 1,001–5,000 employees
Key Services: Paid search, Paid social, Marketplace ads, Measurement, Analytics, Creative, Media strategy
Industries Served: Retail, Consumer goods, Ecommerce, Technology, Services
Case Studies: View all case studies
6. Merkle
Description: Merkle is a large customer experience and performance marketing business with PPC as part of a broader capability set. If your B2B PPC needs to connect to data, CRM, and complex customer journeys, they can support that end-to-end view.
They’re typically strongest when you want enterprise governance, global delivery, and a mix of media, technology, and analytics. For many teams, Merkle is less about “quick wins” and more about building consistent performance across markets and audiences.
Who Are They For: You’re an enterprise B2B organisation with complex data and multiple markets. You want PPC connected to customer data, tech, and measurement.
Who Are They Not For: You want a specialist PPC-only agency with minimal overhead. You need fast, lightweight delivery with a tiny team.
Office Location: Columbia, Maryland, USA
Year Founded: 1971
Team Size: 10,001+ employees
Key Services: Paid media, Search marketing, Analytics, CRM and loyalty, Experience design, Marketing technology
Industries Served: Financial services, Retail, Travel, Telecoms, Healthcare, Technology
Case Studies: View all case studies
7. Wpromote
Description: Wpromote is a long-running performance marketing agency with roots in paid search and a broad paid media offering today. If you want PPC managed alongside creative, analytics, and multi-channel planning, they’re a solid option.
Their approach tends to suit teams that want structured reporting and a clear plan for scaling spend without losing control of lead quality. PPC isn’t treated as a standalone activity; it usually sits inside a wider acquisition programme.
Who Are They For: You want PPC that ties into a wider performance programme and reporting cadence. You have enough budget to run testing and ongoing optimisation.
Who Are They Not For: You only want one platform managed and nothing else touched. You want a freelancer-style setup with minimal process.
Office Location: El Segundo, California, USA
Year Founded: 2001
Team Size: 51–200 employees
Key Services: PPC, Paid search, Paid social, CRO, Analytics, Creative strategy
Industries Served: Ecommerce, Technology, Consumer services, Education, Healthcare
Case Studies: View all case studies
8. WebFX
Description: WebFX is a large digital marketing agency with PPC management as part of a broader set of services. If you want PPC plus support for landing pages, content, and website changes, they can bundle that into one engagement.
They’re often a fit for teams that want consistent execution and reporting without building a large internal marketing team. The trade-off is that you’ll want to be clear about lead quality, targeting, and sales feedback so PPC doesn’t become “more volume at any cost”.
Who Are They For: You want PPC managed alongside web and marketing support, with regular reporting. You’re a B2B company that values predictable delivery and process.
Who Are They Not For: You want a boutique PPC-only team with senior specialists on every call. You want highly bespoke experimentation without standardised process.
Office Location: Harrisburg, Pennsylvania, USA
Year Founded: 1996
Team Size: 501–1,000 employees
Key Services: PPC management, Google Ads, Paid social, SEO, Web design, Analytics
Industries Served: B2B services, Technology, Manufacturing, Healthcare, Education
Case Studies: View all case studies
9. Impression
Description: Impression is a UK performance agency with strong paid media capability and a clear focus on measurable growth. If you need PPC that fits alongside SEO, strategy, and analytics, they’re set up for integrated planning while still keeping paid media performance front and centre.
You’ll usually see a structured approach to account management and testing, plus a strong emphasis on measurement and reporting. They’re a good match when you want a UK-based team that can handle both day-to-day optimisation and strategic planning.
Who Are They For: You want PPC run by a performance team with strong measurement and reporting. You value a UK base, with support for multi-location growth if needed.
Who Are They Not For: You want a one-person PPC setup with no team depth. You want “set and forget” paid search with little testing.
Office Location: Nottingham, England, UK
Year Founded: 2012
Team Size: 51–200 employees
Key Services: Paid search, Paid social, Digital strategy, Analytics, CRO, SEO
Industries Served: Retail, Travel, Technology, Automotive, Professional services
Case Studies: View all case studies
10. Hallam
Description: Hallam is a UK agency that combines paid media with strategy, creative, and performance reporting. For B2B PPC, they’re often strongest when your campaigns need better messaging, tighter conversion paths, and reporting that helps you explain performance internally.
They also work across SEO and broader digital strategy, which can help when PPC performance depends on your website, content, or positioning. If you want a UK partner that can run PPC and also improve the supporting pieces, they’re worth a look.
Who Are They For: You want B2B PPC alongside strategic support and performance reporting. You prefer a UK team with experience across multiple digital channels.
Who Are They Not For: You want PPC management only and do not want any wider input. You want to run PPC without improving landing pages or tracking.
Office Location: Nottingham, England, UK
Year Founded: 1999
Team Size: 51–200 employees
Key Services: Paid media, PPC, Account-based marketing, CRO, Analytics, SEO, Digital strategy
Industries Served: B2B, B2B SaaS, Ecommerce, Education, Healthcare
Case Studies: View all case studies
Description: Right Left Agency is a smaller performance shop that supports paid media programmes across PPC and paid social, with a practical, hands-on feel. If you want direct access to people doing the work and quick iteration cycles, that’s often the appeal.
They’re also known for supporting growth-focused teams that want performance marketing tied to outcomes, not just platform metrics. It’s a good option if you want closer collaboration and you’re comfortable working with a leaner team.
Who Are They For: You want a smaller agency with direct communication and faster changes. You need B2B PPC and paid social managed with clear priorities.
Who Are They Not For: You need a big global delivery model across many markets. You want a large bench of platform specialists for every niche channel.
Office Location: Brooklyn, New York, USA
Year Founded: 2015
Team Size: 11–50 employees
Key Services: PPC, Paid search, Paid social, Landing page support, Email and lifecycle support, Analytics
Industries Served: B2B services, Ecommerce, Franchises, Professional services
Case Studies: View all case studies
12. Gripped
Description: Gripped is a London-based B2B agency that focuses on demand generation for SaaS and tech, with paid media as a core part of the offer. If you want PPC that targets the right accounts and supports pipeline goals, they position their work around that.
They tend to suit teams that want paid media plus practical support across creative, conversion, and reporting. It’s less about running ads in isolation and more about building a consistent flow of qualified leads you can work.
Who Are They For: You’re a B2B SaaS or tech company that wants PPC to produce qualified pipeline. You want a UK-based team that understands SaaS buying cycles.
Who Are They Not For: You’re a local B2C business looking for high-volume, low-intent leads. You want generic PPC management without a pipeline focus.
Office Location: London, England, UK
Year Founded: 2017
Team Size: 11–50 employees
Key Services: B2B PPC, Paid search, Paid social, Demand generation, Landing pages, Reporting and attribution
Industries Served: B2B SaaS, AI, Technology, IT services
Case Studies: View all case studies
How We Ranked and Selected These Agencies
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Strong B2B PPC experience: Clear focus on B2B campaigns, with proven capability across paid search and paid social rather than general PPC work.
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Clear proof of results: Public case studies or examples that show real outcomes, not just traffic numbers or vague success claims.
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Understanding of B2B sales cycles: Evidence that the agency prioritises lead quality, pipeline impact, and tracking beyond first clicks.
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Credible team and delivery: Signs of a real, established team with the experience and resources to manage and scale B2B PPC accounts.
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Clear communication and reporting: Straightforward explanations of what they do, what clients get, and how performance is measured and reported.
Choosing the Right B2B PPC Agency
If you’re spending on PPC and you cannot point to consistent, qualified opportunities, the issue usually is not “the market”. It’s the setup, the targeting, the offer, the landing page, or the measurement. Often it’s a mix of all five.
If you want a straight answer on what to fix first, speak to The Munro Agency. Share your goals and your current account structure, and they’ll talk you through what a better B2B PPC plan looks like and what it would take to run it properly.
FAQs
A B2B PPC agency plans, runs, and improves paid ad campaigns to generate qualified leads for business buyers. It focuses on lead quality, pipeline, and tracking—not just clicks.
Look for three signals:
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Sales accepts the leads and follows up quickly
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Cost per qualified lead stays stable or improves over time
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You can link ad spend to opportunities (even if the cycle is long)
There is no single number, but B2B PPC usually needs enough budget for:
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Always-on search coverage for core intent terms
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Testing ads and landing pages
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Paid social support (often LinkedIn) if your audience is narrow
If your budget is too small to test, you’ll learn slowly and performance can stall.
Use Google Ads for demand capture (people actively searching). Use LinkedIn Ads for demand creation (reaching the right roles and accounts). Many B2B teams use both, with shared messaging and consistent tracking.
Most accounts show meaningful movement in 4–8 weeks once tracking, structure, and targeting are fixed. Bigger improvements often take 3–6 months, because you need time to test, learn, and feed sales feedback into the next cycle.
